VW TV ADVERTISING

Is it just me, or has VW gone out of the auto business and is just
selling car radios now days??? Their latest TV ad for the new Jetta,
showing a guy driving executives from his company --- the boss reaches
for the radio button and gets a blast of noise (well, some people would
call it music). And that is supposed to sell cars???

I've seen a second one -- just as dumb -- but only once.

Hey, VW employees: If you want to keep your job, you'd better tell your
bosses to dump their current advertising company and go back to one of
the old ones --- maybe the "fahrferneugen" one??

Just askin

> wrote in message ...
> Is it just me, or has VW gone out of the auto business and is just
> selling car radios now days??? Their latest TV ad for the new Jetta,
> showing a guy driving executives from his company --- the boss reaches
> for the radio button and gets a blast of noise (well, some people would
> call it music). And that is supposed to sell cars???
>
> I've seen a second one -- just as dumb -- but only once.

There can be such a thing as a dumb/bad commercial but for the most part if
you see a commercial that you don't "get", it usually means you're not the
target audience for that particular product.

VW TV advertising? You mean VW actually has them? I haven't seen any lately.
The ones they did for the Beetle back in the 1960s were sheer genius, and
got a lot of media attention - much to the dismay of GM, Ford, and Chrysler.

On Wed, 27 Apr 2005 03:20:38 GMT, wrote:

>Is it just me, or has VW gone out of the auto business and is just
>selling car radios now days??? Their latest TV ad for the new Jetta,
>showing a guy driving executives from his company --- the boss reaches
>for the radio button and gets a blast of noise (well, some people would
>call it music). And that is supposed to sell cars???
>
>I've seen a second one -- just as dumb -- but only once.
>
>Hey, VW employees: If you want to keep your job, you'd better tell your
>bosses to dump their current advertising company and go back to one of
>the old ones --- maybe the "fahrferneugen" one??
>
>Just askin


VW has always been known for quirky ads. It's part of the cachet.

The commercial in question is obviously targeted to the 18-25 Gen
X-er.

"Papa" > wrote in message
. net...
> VW TV advertising? You mean VW actually has them? I haven't seen any
lately.
> The ones they did for the Beetle back in the 1960s were sheer genius, and
> got a lot of media attention - much to the dismay of GM, Ford, and
Chrysler.
>
>

Yeah, but think back to some of those great old print ads. Many had unusual
pictures of the cars, or had them in odd spots, where the car was barely
visible. Remember the classic where the big wording under the ad was Lemon?
According to the original posters theory, one would have bought a lemon
rather than a VW after seeing this ad.

--
Tony Bad
--------------

02 Jetta Wagon
01 Eurovan MV
91 Jetta 1.6 Diesel
86 Jetta
79 Rabbit 1.5 Diesel (semi-retired for now)
Schwinn Continental 10 Speed
Radio Flyer Pedal Car (my daughter made me add this)

Da-Da-Dum

Da-Da-Dum

........ This is the one I remember the most - perhaps they should show off
the Jetta's huge 16cu ft trunk by picking up sets of golf clubs or
something.

The commercials seem to reach out to people my age (early 20's) - getting
mature and responsible... but not quite there yet... Tho the Mk4 definatly
has more appeal then the current model for people my age.

- I shut my radio off, or listen to the stations in the FM2 side of my FM
radio presets when there are older people with me in the car - and the
tachometer never shows much more then 2500rpm ;-).... Get me alone or with
similar aged people and the beats are pumping loud, and the engine is
running to well over 3500rpm, with a little smoke coming out of the tailpipe
(TDI with a powerbox)
> wrote in message ...
> Is it just me, or has VW gone out of the auto business and is just
> selling car radios now days??? Their latest TV ad for the new Jetta,
> showing a guy driving executives from his company --- the boss reaches
> for the radio button and gets a blast of noise (well, some people would
> call it music). And that is supposed to sell cars???
>
> I've seen a second one -- just as dumb -- but only once.
>
> Hey, VW employees: If you want to keep your job, you'd better tell your
> bosses to dump their current advertising company and go back to one of
> the old ones --- maybe the "fahrferneugen" one??
>
> Just askin
>

No, see what this commercial shows is that Jetta is for the hip young
guy who has great business savvy, also the Jetta is stylish and roomy
enough to lug the executives around...
From what I've seen - I don't think you really want to have passengers
in the back for really long time.

I guess that's where the term "lemon" for a bad car came from?
Or the term "buggy" in software development?


In article >,
"Tony Bad" > wrote:

> "Papa" > wrote in message
> . net...
> > VW TV advertising? You mean VW actually has them? I haven't seen any
> lately.
> > The ones they did for the Beetle back in the 1960s were sheer genius, and
> > got a lot of media attention - much to the dismay of GM, Ford, and
> Chrysler.
> >
> >
>
> Yeah, but think back to some of those great old print ads. Many had unusual
> pictures of the cars, or had them in odd spots, where the car was barely
> visible. Remember the classic where the big wording under the ad was Lemon?
> According to the original posters theory, one would have bought a lemon
> rather than a VW after seeing this ad.

Buggy, or a "bug" in software/hardware comes from a dead bug (moth I
believe) in one of the old vacuum tube computers, it screwed something up -
causing certain circuits to not function... they found the bug and removed
it.

I forget where I read this, some computer publication, probably in one of
those "did you know" boxes.
"JJ Braunius" > wrote in message
...
>I guess that's where the term "lemon" for a bad car came from?
> Or the term "buggy" in software development?
>
>
> In article >,
> "Tony Bad" > wrote:
>
>> "Papa" > wrote in message
>> . net...
>> > VW TV advertising? You mean VW actually has them? I haven't seen any
>> lately.
>> > The ones they did for the Beetle back in the 1960s were sheer genius,
>> > and
>> > got a lot of media attention - much to the dismay of GM, Ford, and
>> Chrysler.
>> >
>> >
>>
>> Yeah, but think back to some of those great old print ads. Many had
>> unusual
>> pictures of the cars, or had them in odd spots, where the car was barely
>> visible. Remember the classic where the big wording under the ad was
>> Lemon?
>> According to the original posters theory, one would have bought a lemon
>> rather than a VW after seeing this ad.

JJ Braunius > writes:

> From what I've seen - I don't think you really want to have
> passengers in the back for really long time.

It depends on how far back the front seats are pushed back. While not
*extremely* roomy, I have've had more than one person who has taller
that 6'3'' in the back, and they said it was reasonable.

Of course this was for shortish trips (less than an hour), but you
could do much worse.

This is a 2003 Golf with four doors.

--
David Magda <dmagda at ee.ryerson.ca>, http://www.magda.ca/
Because the innovator has for enemies all those who have done well under
the old conditions, and lukewarm defenders in those who may do well
under the new. -- Niccolo Machiavelli, _The Prince_, Chapter VI