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Why are car commercials so dumb?



 
 
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  #31  
Old February 7th 05, 06:16 PM
Motorhead Lawyer
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Scott en Aztl=E1n wrote:
> On Sun, 6 Feb 2005 11:50:58 -0500, "Daniel J. Stern"
> > wrote:
>
> >Commercials outside the North American market are more often funny

and
> >clever 'cause it's safe to assume the audience has a sense of humour

and
> >that some idiot won't sue for hurt feelings after seeing the ad.

>
> Uh huh. That's why Ford pulles the Sportka ad where the kitty cat

gets
> decapitated by the car's sunroof...


I loved that one; but the one where the Ka whacks the pigeon with its
hood is funnier ...
--
C=2ER. Krieger
(Been there; done that)

Ads
  #32  
Old February 7th 05, 06:21 PM
Motorhead Lawyer
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Bill the second wrote:
>
> Maybe they enjoy buying new tires more often by grinding the old ones

off
> around curves?


Shows how much you know about tire wear. Generating g's like that uses
parts of the tire most people *never use*. Any veteran autocrosser
will tell you that. [In fact, I just did.]

> The curve in the commercial doesn't even look that great. All these

other
> vehicles are braking, yet the guy in the VW still ends up right

beside the
> minivan screaming. And the VW is on the inside of the turn.


FWIW, VW used an almost identical pitch in showroom films in the early
'70s when the Rabbit was introduced. Only it wasn't a ubiquitous
minivan; it was a ubiquituous Cutlass Supreme.
--
C.R. Krieger
(Been there; done that)

  #33  
Old February 7th 05, 06:24 PM
Motorhead Lawyer
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The Lindbergh Baby wrote:
> Max wrote:
>
> > Because the USA is so horribly conserverative they can't stand any
> > titties or f-words in television advertisments.

>
> Oh, yeah, "titties" and the f-word raise the level of discourse in

this
> country immeasurably.


Oh yeah? Well, **** you ... and your tits, too.
--
C.R. Krieger
(American)

  #34  
Old February 7th 05, 07:08 PM
Daniel J. Stern
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On Mon, 7 Feb 2005, The Lindbergh Baby wrote:

> > Commercials outside the North American market are more often funny and
> > clever 'cause it's safe to assume the audience has a sense of humour
> > and that some idiot won't sue for hurt feelings after seeing the ad.


> Yes, indeed European and Australian audiences are generally more
> sophisticated and more receptive to irony and humor, and companies are
> braver and not as much in the grip of lawyers and marketers overseas.
> I've seen terrific ad campaigns killed because the client (the
> advertiser) received *one* angry letter. One!


I imagine you've read "Ogilvy On Advertising", right? Very interesting
book.

> > Turn the ****in' thing off, problem solved.


> Seconded!


I'm voting again: Thirded.
  #35  
Old February 7th 05, 07:14 PM
The Lindbergh Baby
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Anthony Giorgianni wrote:
> Greet reference John. I'm saving that.
>
> I don't remember those Subaru ads...


Nobody does. That's why the agency lost the account! :-)



John

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  #36  
Old February 7th 05, 07:21 PM
dr.benway
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For cabout 30 years, society has been idiot proofing everything.
There is now a surfeit of idiots..

  #37  
Old February 7th 05, 07:24 PM
Motorhead Lawyer
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dr.benway wrote:

> For cabout 30 years, society has been idiot proofing everything.
> There is now a surfeit of idiots..


No; we've just managed to minimize their effect. Either that or you
don't quite know what 'surfeit' means ...
--
C.R. Krieger
(Been there; done that)

  #38  
Old February 7th 05, 09:01 PM
Anthony Giorgianni
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I never said it was good for Scott to drive fast. I think Scott should obey
the speed limit like everyone else.

The fact is you and experienced SUV drivers are not the only ones watching
those commercials. And anyway, if you are driving your SUV fast on public
roads in the snow and ice, around other cars and property, you're doing the
wrong thing. I don't care how experienced you are. But based on what you
said, I don't think you're doing that, nor do I think you'd support some
20-year-old doing that just to see if daddy's Grand Cherokee can really do
that cool thing he's seen on some commercial. If you're driving fast
off-road or on a track or even on a public highway in the woods somewhere,
all the power to you.

I've driven my Explorer lots in snowstorms. I love going to an all-night
diner in a blizzard, when the only thing out is me and the plows (and I hate
the plows because they keep the roads here in Connecticut too clean.) One
thing I've learned in all my years is that slow and steady is the safest way
to drive an SUV. Four-wheel-drive is no good unless all the wheels are under
power instead of coasting. So the good SUV driver goes at a speed needed to
anticipate curves and stops so that he can be powered most of the time and
avoid coasting and braking. With all your experience, I bet you agree.

--
Regards,
Anthony Giorgianni

The return address for this post is fictitious. Please reply by posting back
to the newsgroup.


"Motorhead Lawyer" > wrote in message
oups.com...
> Anthony Giorgianni wrote:
> > Thanks for the response Scott. Very interesting.
> >
> > I'm not sure why you need to drive a high-performance vehicle to

> escape a
> > sloth. But okay.
> >
> > Similarly, I don't want drivers speeding pass me in snow with their

> SUVs
> > because the commercial makes SUVs look invincible and creates the

> impression
> > that it should be driven fast and wildly in snow.

>
> So it's OK for Scott to drive fast when it's warm and dry but not for a
> similar driver (like me) to do the same when it's snowy? Heck, I have
> always *loved* driving in snow in just about anything, and commercials
> have nothing to do with it. I *teach* high performance track driving,
> I've rallied in all-night blizzards, and I've taught ice driving on a
> frozen lake. Do you think I can't handle snow *in a Jeep*? As with my
> 3-season BMW, I'm not doing this to show off. I enjoy slinging my
> Grand Cherokee into a 4-wheel 4WD drift in six inches of snow as much
> as I enjoy slinging my 535is through Turn Six at Road America. In
> fact, I have more fun when there aren't any frightened 'citizens'
> around to see me. The only gratification I get from guys like you is
> knowing that you're thinking how you'll see me upside down or offroad a
> few miles down the road - and you never do.
> --
> C.R. Krieger
> (Been there; done that - last month)
>



  #39  
Old February 7th 05, 09:24 PM
The Real Bev
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Anthony Giorgianni wrote:
>
> Thanks for the response Scott. Very interesting.
>
> As I said, I think it is true that lots of people drive fast out of a
> testosterone-induced sense of machismo (notice you don't have a lot of women
> here clamoring for the 85th percentile)


Yeah, like we have a chance at getting it. I'm really ashamed of
Montana for instituting a speed limit -- probably just to get federal
highway funding. Caqrry on...


Cheers, Bev
================================================== ============
"Arguing on the internet is like running a race in the Special
Olympics: even if you win, you're still retarded."
  #40  
Old February 7th 05, 10:02 PM
dr.benway
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Tell us..

 




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