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#11
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We;re not talking about power in the sense of the engine's power, but power
in the sense of the car making the driver feel powerful, having the ability to place himself ahead of the herd and to get a thrill at the same time. This is what I object to. I do not mind a commercial that shows a car's handling as it's used to avoid an accident for example. But some guy giggling like a moron and jeering at someone in the right lane in a ... minivan is it? ... is sending a bad message to some young kid who is likely going to buy a Volkswagen. About a commercial that says:: "At Volkswagen, we provide you with the handling necessary to drive safely. Now please, provide the rest. Drive responsibly." Maybe it could show fools eating and driving, talking on the phone and driving and being generally reckless and some cool guy or girl driving his Volkswagen well, maybe using handling to avoid those other guys. THAT would be a great commercial. -- Regards, Anthony Giorgianni The return address for this post is fictitious. Please reply by posting back to the newsgroup. "Bill the second" > wrote in message ... > > > wrote in message > oups.com... > > You have some good points. But aren't there more logical and convincing > > ways to demonstrate a var (i.e the VW) has more power than others? Do > > they really need a moron to be their spokesperson for their cars plus > > point? > > It wasn't about the var's power but about the var's handling. > > |
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#12
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#13
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#14
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Daniel J. Stern wrote:
> > I even got a TV-B-Gone for my keychain. One-button mini remote control, > turns off virtually any television set you point it at. > do you have a guess as to range of this gadget? I think I will need one. |
#15
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> wrote
> Why do car commercials appeal to the most primitive and nonsensical > human desires? Sex sells. |
#16
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"Dave Stone" <n=> wrote in message ... > I think these dumb ads are just a result of LCD marketing people. The > Dodge truck ads are by far the worst. We all know a car/truck/wagon with > a Hemi will be quick. I would like to see some practical features of the > vehicle advertised instead of the usual 'this car likes winding roads' Commercials now days are all about selling people an image. People who have a sense of inferiority will crave things that make them feel more powerful. The "hemi" engines will feed into the people who think their vehicle should match their overinflated ego. It used to be sportscars, now it's SUV's and trucks (I guess sportscars are too European, and at any rate, most Americans are such crappy drivers they'd be killed easily in one, I suppose). Or how about the early SUV commercials where they often had pictures of forest, wilderness, etc (years ago, they had an SUV commercial with a guy who grows a beard and walks through the woods or something). Yet the people who bought SUV's, 90 percent of them, will never drive them off road. IMO, what they are spiritually feeding off are the good vibes of the environmentalist movement, "back to nature", etc. Complete bull****, but it feeds into deep seated needs for people for authenticity in an increasingly inauthentic world. "I have a real truck/SUV. I can go offroad. Rednecks, farmers, "real" Americans, drive them. Not like X, he has a Corolla, that's a city car. Cities are full of minorities, poor people, French-lovers and politicians- inauthentic people who aren't in touch with "real" America". |
#18
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#19
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Paul wrote:
> Those who can do, those who can't go to work in marketing and/or > advertising. Since they assume that the average person is as > dumb/lame/has no life like them, they write the commercials > accordingly... Actually you think you're glib and know what you're talking about, but you don't have a clue. Permit someone who has worked in advertising and who has had his campaigns run in the media to explain: The ideas that the advertising creatives pitch to the client are usually far far better than those that wind up on the tube. The client usually shoots them down, and send the agency back to the drawing board. The second time the agency generally comes back with "safer" work (read: stupider). This can happen ten, or twenty times. Bear in mind this is all done at the ad agency's expense. The client does not pay for rejected work, only the final ad it buys. These hours are generally not billable. (For contrast, imagine telling your lawyer, "I'm not going to pay you for the defense work of the last ten months because the judge rejected your argument and we lost.") A famed advertising man once said, "Advertising is as good as the client will allow it to be." While it's true there are some agencies that don't try to offer up good work first, that will offer any stupid garbage to the client so long as the client's check doesn't bounce, I happen to know that Arnold Communication up in Boston, which does the VW work, is not one of them. They surely know they are not doing their best work right now, but in this retailing environment (despite what our president keeps saying about the econony being on the mend and his policies working, the only reason people are spending is interest rates are low and so they're charging their future on their plastic cards; they're in for a rude shock in a couple of years) they are probably just grateful to have a client like VW. Many big shops have lost their bread-and-butter accounts in the last four years, and many have had to close because of it. VW is actually a good client. Your memory may be short, but back in the 1990s it did some absolutely terrific work, "Mr. Roboto" being one of the funniest and smartest commercials I've ever seen. But as times got tough after the stock market crash and 9-11, all cleints have gotten more "retaily" in their outlook, which means they want less creativity and cleverness and more "hard sell." That generally results in commercials being "dumber," such as most of the ones you see today, and even attempts at humor are lame and "dumb" because people are really nervous in corporate board rooms these days, and there's less tolerance for experimentation. The best car commercial I've seen recently is one for the Maxima that shows a man and woman coming back from what was apparently a fairly hot date. They're at the front of the woman's house; he notices her Maxima and says "Is that your car?" He touches it and suddenly a surge of the excitement of the Maxima shoots through him: he seems himself driving it at high speed, with her in the passenger seat laughing and having a wonderful time. Imagines like these flood through his mind until we cut to her taking his hand off the car. "Not on a first date," she says to him with the perfect expression on her face. "...But would you like to come in for some coffee?" That's the first good spot I've seen in a long time. We'll have to see if it's the start of a trend or just an abberation. By the way, Paul, don't lump marketing and advertising together: the two are like oil and vinnegar; the two camps don't like each other and have completely different philosophies and outlooks. And they attract completely different types of people. Most advertising creatives would rather work in a Starbucks than in marketing. John -- To reply, remove "die.spammers" from address Von Herzen, moge es wieder zu Herzen gehen. --Beethoven |
#20
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On Sun, 6 Feb 2005, it was written:
> > I even got a TV-B-Gone for my keychain. One-button mini remote > > control, turns off virtually any television set you point it at. > do you have a guess as to range of this gadget? I think I will need one. Clear across the Chinese restaurant where they were playing obnoxious Mandarin-dubbed Korean soap operas the other day. Right over two rows of shelves and over the head of the droid at Blockbuster Video last week. Basically the same range as any other TV remote. www.tvbgone.com is the site. |
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