Why are car commercials so dumb?

Daniel J. Stern wrote:
> On Mon, 7 Feb 2005, The Lindbergh Baby wrote:
>
>
>>>Commercials outside the North American market are more often funny and
>>>clever 'cause it's safe to assume the audience has a sense of humour
>>>and that some idiot won't sue for hurt feelings after seeing the ad.
>>
>
>>Yes, indeed European and Australian audiences are generally more
>>sophisticated and more receptive to irony and humor, and companies are
>>braver and not as much in the grip of lawyers and marketers overseas.
>>I've seen terrific ad campaigns killed because the client (the
>>advertiser) received *one* angry letter. One!
>
>
> I imagine you've read "Ogilvy On Advertising", right? Very interesting
> book.

He's got his points, but Bill Bernbach is still the patron saint of
advertising for most of today's creatives. He was ahead of even Ogilvy.



John

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Von Herzen, moge es wieder zu Herzen gehen. --Beethoven

Bill the second wrote:
> "The Lindbergh Baby" > wrote in
> message ...
>
>
>>VW is actually a good client. Your memory may be short, but back in the
>>1990s it did some absolutely terrific work, "Mr. Roboto" being one of the
>>funniest and smartest commercials I've ever seen.
>
>
> There's an old VW commercial, for the Golf, that had "Da da da" by Trio as
> the music. They drove around, stopped when they found a chair in the
> garbage, loaded it in the car, started driving again, then noticed how bad
> the chair smelled, and dumped it back out... trust me, it was much better
> than I'm describing.


Have it on a CD ROM. I liked it, but not as much as Mr. Roboto.

Now, talk about *old* VW commercials, one of the classics, for the
original bug, goes back to the 1960s: we see a neighborhood covered with
deep snow in the early morning light. It's quiet; nothing is moving.
Then, in the distance, one car, a VW Beetle, getting closer and closer,
then passing us, driving easily through the snow. Announcer: "Ever
wonder how the snow plow driver gets to work?"

:-)



John

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To reply, remove "die.spammers" from address


Von Herzen, moge es wieder zu Herzen gehen. --Beethoven

"Motorhead Lawyer" > wrote in
ups.com:

>
> Jim Yanik wrote:
>
>> A car that goes fast only in a straight line is not much good.
>
> Tell that to John Force ...

Does he drive his dragsters on public roads?

> --
> C.R. Krieger
> (Been there; done that)
>
>

Weren't we discussing autos for public roads? ;-)

Even NASCAR acknowledges that their cars have to be set up different for
road courses.

--
Jim Yanik
jyanik
at
kua.net

"Anthony Giorgianni" >
wrote in :

> I never said it was good for Scott to drive fast. I think Scott should
> obey the speed limit like everyone else.

I would not say that "everyone else" obeys speed limits.
Actually,IMO,it's just the opposite;most people do not obey the limits.
(unless there's a copcar around)


Most people figure they're safe at *5 over* the limit.
That's speeding.


--
Jim Yanik
jyanik
at
kua.net

"dr.benway" > wrote in message
ups.com...
> Tell us..
>

Well, it does NOT mean "****load"

"Scott en Aztlán" > wrote in message
...
> On Mon, 07 Feb 2005 23:38:42 GMT, The Lindbergh Baby
> > wrote:
>
>>Now, talk about *old* VW commercials, one of the classics, for the
>>original bug, goes back to the 1960s: we see a neighborhood covered with
>>deep snow in the early morning light. It's quiet; nothing is moving.
>>Then, in the distance, one car, a VW Beetle, getting closer and closer,
>>then passing us, driving easily through the snow. Announcer: "Ever
>>wonder how the snow plow driver gets to work?"
>
> How about the (even older) one where the VW bug drives into a pond and
> floats across, while the announcer describes how the car's body seams
> are built to such high tolerances that the car is practically
> watertight?

How 'bout the one where the Karmann Ghia is racing up the
mountain with Jackie Stewart extolling the handling capabilities
of the car. Then it gets to a banner across the road.
the car is stopped by a piece of paper stetched out,
and Jackie Stewart says, "but it isn't that powerfull"

this one was pretty old, and I haven't seen it for a long
time, but that was the jist of it.

Bernard

"Scott en Aztlán" > wrote in message
...

> How about the (even older) one where the VW bug drives into a pond and
> floats across, while the announcer describes how the car's body seams
> are built to such high tolerances that the car is practically
> watertight?

You thinking of Herbie?

Scott en Aztl=E1n wrote:
>
> Or do you think stupidity began in 1926 with the first television
> broadcasts?

Oh, hell; as long as we're all being petty sniping *******s ... it was
1928.

=3D;^)
--
C=2ER. Krieger
(Not crashing)

"Scott en Aztlán" > wrote in message
...
> On Tue, 08 Feb 2005 14:01:52 GMT, "Bill the second" >
> wrote:
>
>>> How about the (even older) one where the VW bug drives into a pond and
>>> floats across, while the announcer describes how the car's body seams
>>> are built to such high tolerances that the car is practically
>>> watertight?
>>
>>You thinking of Herbie?
>
> Herbie is a movie, not a commercial.

That was a joke, not a serious statement.

Let me clarify

I think Scott should obey speed limits just like everyone else (should obey
speed limits). Of course, if anyone thinks it's okay for me to disobey any
law I don't like, maybe we can talk. But that's really a topic for another
thread.

--
Regards,
Anthony Giorgianni

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"Jim Yanik" .> wrote in message
.. .
> "Anthony Giorgianni" >
> wrote in :
>
> > I never said it was good for Scott to drive fast. I think Scott should
> > obey the speed limit like everyone else.
>
> I would not say that "everyone else" obeys speed limits.
> Actually,IMO,it's just the opposite;most people do not obey the limits.
> (unless there's a copcar around)
>
>
> Most people figure they're safe at *5 over* the limit.
> That's speeding.
>
>
> --
> Jim Yanik
> jyanik
> at
> kua.net