The history of Chrysler Corporation is actually already over. Quite
recently Chrysler united with Daimler-Benz and this way Daimler-Chrysler
Corporation was formed. This way Chrysler partially lost its independence,
although it didn’t loose its individuality. Still the great past of this
corporation is really worth studying. During several years of its
existence Chrysler managed to enter the Great Three and took its stand in
it firmly.

Today Chrysler is taking the third place among enterprises producing
American cars after Ford and General Motors. The cars of such famous
brands as Chrysler, Dodge, Plymouth, Eagle, and of course Jeep enjoy
remarkable popularity among the costumers. Their product market is mainly
Nirth America, but it’s worth mentioning that more and more cars of
Chrysler brand appear in post-Soviet Byelorussia and Russia. How did
Chrysler manage to achieve such great success in a couple of years after
is appeared?

In fact Chrysler owes its success to one person. Indeed, the histories of
greatest firms are not based on original solutions or outstanding
services, these things are just secondary, since the key factor of success
is the firm’s founders and management. So speaking about Chrysler, we can’t
but mention the person this company was named after, the person that
basically gave birth to the company, Walter Chrysler. Walter was born in
1875. He had the following career: since 17 he was an engine’s driver’s
mate...
I found this cool and scarce info at
http://www.aboutmycar.com/category/c...story-1446.htm