Thread: Refreshed 7
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Old March 7th 05, 07:24 AM
Michael Low
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Thanks for posting the review Dori.

I think Andrew Frankel pretty well sums up how I feel about the 7er.
It seems a well-engineered car minus the interior and the i-Drive but
the worst thing is that it doesn't quite add up to the sense of
occasion that the S-Klasse or the Jaguar impart. I am less impressed
by the Audi's exterior although I think its interior is the most
refined of this group. The Mercedes has a somewhat boring but not
irritating interior. On the outside it is the best-looking of the lot
followed by the Jag.

I think the refresh was a bit too timid. The 7er is still a jumble of
different ideas that don't work together. Frankel is very accurate in
his assessment that the 7er is a big sports saloon but is not a luxury
car. The exterior is not elegant and the interior has too many
cheap-looking items and strange-looking clumsy lines and controls like
that huge gaping hole on top of the dash. I can't see how any designer
can consider the interior luxurious with that clumsy layout.

BMW doesn't seem to understand luxury. The 7er is too cold and
plain-looking. Of course, this doesn't mean people won't buy it - it
just means that those who buy it may not really understand what they
are buying and that may not bode well for future BMW offerings.

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