On Mon, 7 Feb 2005, The Lindbergh Baby wrote:

> > Commercials outside the North American market are more often funny and
> > clever 'cause it's safe to assume the audience has a sense of humour
> > and that some idiot won't sue for hurt feelings after seeing the ad.

> Yes, indeed European and Australian audiences are generally more
> sophisticated and more receptive to irony and humor, and companies are
> braver and not as much in the grip of lawyers and marketers overseas.
> I've seen terrific ad campaigns killed because the client (the
> advertiser) received *one* angry letter. One!

I imagine you've read "Ogilvy On Advertising", right? Very interesting
book.

> > Turn the ****in' thing off, problem solved.

> Seconded!

I'm voting again: Thirded.