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Old January 31st 05, 06:18 PM
Daniel J. Stern
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On Mon, 31 Jan 2005, Dick Boyd quoted the Wall Street Journal:

> The auto business is plagued with excesses. There are too many models,
> too many car factories and too much money spent on advertising.


Ah yes, more of the Wall Street Journal's pretense at being auto experts.

Here's the thing: Without the proliferation of rebadging, there would be
far fewer models, and far less advertising waste. It takes a lot of money
to brainwash consumers into thinking there's an enormous, big, critical
huge difference between a Pontiac, a same-size Chevrolet and a same-size
Buick built of the same parts at the same factory.

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