On Sat, 16 Jul 2005 18:21:00 -0400, James C. Reeves wrote:

>
> "C.H." > wrote in message
> ...
>> James C. Reeves wrote:
>>
>> [whine...]
>
> I called the GM marketing campaign "genious". And you call that a whine?

Yes, because you are trying to insinuate that this was only a short lived
success.

>> If GM sales are down, GM is at fault. If they are up, GM still is at
>> fault.
>
> No kidding. Do you have someone else in mind that is at fault for either
> situation?

I would not call good sales numbers anyone's fault. They are GM's success.

>> The 'employee discount' campaign is not so successful because the
>> savings are greater than they were before but because people know they
>> get a decent deal without having to haggle for all kinds of 'college
>> discount' and 'dealer incentive' and so on.
>
> No arguement from me. Interesting that the Washington Post (a couple of
> Sunday editions back), mentioned that the average sales price for GM
> cars in June was about $200-400 *higher* compared to previous months in
> 2005. The employee discount isn't really the better deal comapratively
> speaking to the rebate and incentives that had been in place. But the
> marketing apparently made it sound better...pure genious.

No, the deal is better for many people. With the rebates and incentives
the customers were suckered into the dealerships where the sales droids
promptly would proceed to dismember the less experienced ones by thelling
them 'oh, we already sold the one car we had at that price, but here is a
XXX at $YYYYY ($YYYYY > MSRP, but they of course don't mention that),
that's a great deal. And people get pressured into really bad deals.

With the employee pricing the cars are stickered much lower than they
previously were and they are stickered consistently, which makes even the
less haggle experienced unlikely to get suckered into a bad deal.

>> Face it, most people do not like to haggle. And I think the discounts,
>> many
>> of them with conditions attached or '2 at this price' were not making
>> many people wanting to buy. I personally love to haggle but I know I am
>> the exception, which is why a straightforward marketing campaign like
>> 'you pay what we pay' is successful.
>
> Did I say genious... :-)

You mean ingenious or genius, one or the other. In this context ingenious.

Chris