Direction GM's taking Saturn
On Wed, 30 Aug 2006 07:30:26 -0700, SMS >
wrote:
>They can't split on vehicle philosophy because Saturn can't sell enough
>vehicles to justify the design and tooling costs for a line of unique
>vehicles. Remember, Saturn sells only in the U.S. and Canada, despite
>abortive attempts to sell in Taiwan and Japan. Contrast this with
>Toyota, who sells (and manufactures) their mass market cars like the
>Camry and Corolla, all over the world, amortizing the design and tooling
>costs.
They started Saturn out to be different but if they just want it to be
another cow in the herd not they might as well kill it now.
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