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Old December 14th 04, 12:53 AM
Bill Putney
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Daniel J. Stern wrote:
> On Mon, 13 Dec 2004, castoris wrote:


>>Above all why are Dodge cars sold as Chrysler in Europe?

>
> Because there is no brand recognition or equity to "Dodge" in Europe,
> aside from Dodge-badged, Renault-built heavy trucks.


Apparently the same is true in Canada, as Intrepids sold (and
manufactured) in Canada are (or should I say "were") badged as Chryslers
(badged as Dodges for sale in the U.S.).

Bill Putney
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