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Old January 14th 06, 07:21 PM posted to rec.autos.driving
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Default Watering down the brand

MidnightDad wrote:
> Why do car manufacturers insist on watering down their brand?


More owners = more sales.

More sales = expanding market share

Expanding market share in theory = higher stock price

Higher stsock price = execs can move up their own career ladders

Any other questions?



John

--


Von Herzen, moge es wieder zu Herzen gehen. --Beethoven
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