From the article:
"If a typical male mind -- take mine, since I'm evidently not doing much
with it -- were expanded to the size of the United States of America,
that portion of the mind dedicated to responding to the word "enough"
would be the size of a bumper pool table in a New Jersey bar.

That portion of the brain dedicated to responding to the word "more," on
the other hand, would occupy everything west of the Rockies, including
Hawaii and the territories of American Samoa and Guam.

That is why the Mustang GT has four headlights. Not because men want
more headlights, but because those two extra headlights -- Ford calls
them "fog lights" but, really, they're headlights -- are only available
on the V8-powered Mustang GT.

The male driver of a V6-powered Mustang, with its 210-horsepower engine,
clearly has "enough" power. Probably more than enough.

But when stopped at a red light next to a four-lighted 300-horsepower
Mustang GT it is immediately obvious to everyone that the other driver
has "more."

This is the same reason that Dodge has greatly increased the size of the
"Hemi" badge on its cars for the 2006 model year. The larger badge makes
it very easy to see, at some distance, who has "more.""

Top 10 cars for men

1. Porsche 911 coupe, $70,095 - $193,765

2. Mitsubishi Lancer Evolution, $28,504 - $35,274

3. Ford GT, $143,345

4. Volkswagen Phaeton, $68,905 - $104,455

5. BMW 6-series convertible, $76,900

6. Jaguar XK8 coupe, $69,830

7. Maserati Spyder, $92,302 - $96,465

8. Mercedes CL, $96,720 - $132,320

9. BMW 6-series coupe, $69,900

10. Porsche 911 convertible, $79,895 - $141,995

Top 10 cars for women

1. Pontiac G6 convertible, (Not yet available)

2. Suzuki Forenza, $13,994 - $18,494

3. Volkswagen New Beetle convertible, $22,940 - $27,100

4. Volkswagen New Beetle, $17,185 - $27,100

5. Pontiac Sunfire coupe, $11,460 - $15,770

6. Volvo XC70, $36,080

7. Mitsubishi Eclipse convertible, $25,744 - $31,544

8. Chrysler PT Cruiser convertible, $20,045 - $29,120

9. Kia Rio sedan, $10,535 - $13,065

10. Kia Optima, $16,585 - $20,585

http://www.cnn.com/2005/AUTOS/funonw...ars/index.html